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C.Digital — Where "C" means Customer
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C.Digital launches new Customer 360 Program
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Becoming Invincible just like Digital Dragons
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Cutting Edge Customer Relationship and Customer Experience

We deliver high performance and innovative Professional Services to design, build, and transform your CRM and CX Systems.
Customer Digital Strategy Consulting
Customer Digital Strategy Consulting
We thrive on the rich experience of CX consulting with the “Outside-in” view planning a roadmap for experience design and architecture.
Complex Customer Experience (CX) Design
Complex Customer Experience (CX) Design
We undertake projects that will significantly transform CX using Marketing, Commerce, Analytics, and Omnichannel customer interactions.
CRM Technology Implementation
CRM Technology Implementation
We implement CRM Application Technologies typically focussed on Sales, Customer Service, Marketing, Commerce, and Cross - CRM.

Customer Spotlight

Standard Chartered Bank renews its CX Mission with Virtuos Standard Chartered Bank, a leading Global Bank, first engaged with Virtuos in 2008 with a mission to change its Customer Experience (CX) Processes using KANA (Now Verint) CX Platform. For over 14 years it has relentlessly worked to deliver value and highest NPS. Now SCB works with Virtuos to embark on new growth and integrating CX on its private Cloud. SCB has been continuously optimizing and transforming the application using Virtuos CXDesk CX Continuum As A Service. Case Study
CXDesk is implementing and optimizing solutions constantly:
  • Evolving needs of Standard Chartered Bank
  • Providing complex reporting and Admin Services
  • Monitoring Systems and Health Check Services
  • Providing Upgrade Assistance
CRM Technologies
CRM Technologies
CRM Functionalities
CRM Functionalities
Hours of CustomerJourneys
CXDesk hours
CXDesk hours
CRM Digital for X, Y, and Z Generations of your customers
01 CRM Sales

Sales execution — Sales Automation, Sales Engagement, and Enablement, (CPQ) to Incentive Management.

02 CRM Service

Customer Engagement Center (CEC), Self-Service, KM, Field Service, Workforce, and Agent Optimization tools.

03 CRM Mktg

Multichannel Marketing Hub, MRM, Lead Management, Social/Mobile Marketing, CDP, Loyalty, and Analytics.

04 CRM Commerce

Multichannel Commerce, Catalog & Product, Basket & Promotions, Checkout & Payment, SCM integration, etc.

Complex Customization

Complex Customization

Deep Engineering skills

Design with Love

Design with love

Customer is at heart

Pace Layered Approach

Pace Layered Approach

Rapid, Agile, and Modular

DXP Ready Build

DXP Ready Build

Top-notch Digital Design

  • All
Digital Masterminded
Digital Masterminded Business best practices

Digital Masterminded

Digital Transformation using C.Digital Mastermind best practices

Digital Engineered
Digital Engineered Built for customer success

Digital Engineered

Personalization behind every C.Digital Engineered Implementation

Industry 4.0 Designed
Industry 4.0 Designed Architected for the future

Industry 4.0 Designed

Authentic Vertical ready design complying to Industry 4.0 architecture

Thomas Cook India delivering world-class CX
CRM underpins the rapid evolution of travel business

Thomas Cook India Ltd. (TCIL - no relationship with Thomas Cook UK) has significant business challenges prior to the implementation of CRM Service Cloud. Some of the pain points include a) Lack of availability of complete and accurate customer information to people across lines of business, b) Lack of seamless cross channel and multi-channel communication management amongst several others.

  View Case Study
Industry 4.0 Modern Industries

Virtuos has implemented dozens of CRM Projects for E-Commerce Industry Vertical.

Go to Industry Solutions



Travel & Hospitality

Online Travel Companies like MakeMyTrip, Thomas Cook amongst others are our clients.

Go to Industry Solutions

Travel & Hospitality


Banking & Financial Services

TVS Credit, India First amongst others implemented CRM using Virtuos C.Digital Services.

Go to Industry Solutions

Banking & Financial Services


Healthcare Services

Our Practice for Life Insurance is growing and recently we helped HDFC Life to digitize processes.

Go to Industry Solution

Healthcare Services


CX Strategy and Business 4.0 Acumen for Customer Success
  • 01. CX Strategy, Design, and Architecture

    Pace-layered consultative approach to understand the objectives and nuances of the client's situation, then bring CX best practices and technologies.

  • 02. Business 4.0 Consulting Skills

    Harnessing Industry 4.0 and Globalization 4.0 best practices and business frameworks to deliver "autonomous" and "continuous next" outcomes.

  • 03. Flexibility and Customer Success

    Our strengths lie in a flexible blend of business, creativity, and technology skills, and the very client-centric culture. The C-SAT score on average is greater than 98%.

  • 04. Project Management and Execution

    We maintain Digital Dexterity standards to ensure the quality of communication, transparency in project status, and high visibility in the progression.

CRM and CX Portfolio of Services

Customer experience and CRM implementation services continue to be in high demand with the advent of digital business transformation. CRM functionality falls into five main categories: sales, marketing, customer service, field service, and e-commerce, as well as several cross-CRM applications.

CX Strategy, Design, and Architecture 95%
Business 4.0 Consulting Skills 90%
Flexibility and Customer Success 98%
Project Management and Execution 85%

C.Digital is a breakthrough in implementing “CRM” across the enterprise as a digital transformation initiative.

C.Digital Design Mastermind Architecture has three elements — a) human-centered Customer Digital Design b) CRM Digital Engineering using AI and cutting edge technologies and, c) Business 4.0 readiness with "Continuousness."

C.Digital Practice is founded on an agile, cost-effective, and flexible model using AI, cloud, and crowd.

Digital Design is at the core of C.Digital Practice C.Digital Practice

Virtuos uses a C.Digital Model of Digital Transformation and PLUS Methodology — the Vivid Customer Experience Model using the CXNow framework to execute consistently across departments. This includes CX Discovery, CX Audit to journey mapping, human-centric design thinking, and “Continuous Next” programs.

Venky Vijay Reddi
Founder and ExperienCEO

  • Flipkart - Virtuos Client
  • Standard Chartered - Virtuos Client
  • Paytm - Virtuos Client
  • Giftcart - Virtuos Client
  • Make my trip - Virtuos Client
  • Indiafirst - Virtuos Client
  • TVS Credit - Virtuos Client
  • Fabindia - Virtuos Client
  • Hike - Virtuos Client
  • HDFC Life - Virtuos Client
  • Myntra - Virtuos Client
  • Securitas - Virtuos Client
What People Say Testimonials

We chose RightNow, because of exceptional Consulting Approach that Venky and Virtuos offered for Flipkart.

Standard Chartered Bank

With KANA solutions, we are able to meet the challenge of providing the best experience for our customers.

Head of Technology Standard Chartered Bank

RightNow CRM implemented by Virtuos has helped us in managing our Customer Experiences better.

Chief Technology Officer


Set operational objectives, establish a connect with the cross-functional team, and understand CX initiatives to manage current state (CXOpia).

You are in safe hands

Virtuos has implemented over 200 CX projects across diverse verticals and technology domains with high Customer Success rate.

Schedule CX Primer


Insight into the technologies that help customers to evaluate, measure, and act on customer perception, sentiment, and experiences.

Our Technology Portfolio

Virtuos has certified professionals on multiple CRM Technologies such as Salesforce, Oracle, Microsoft, and Creatio (formerly BPM’Online).

See our Portfolio


It is a framework of "Pace Layers" with the precise definition of strategic goals, and how these goals are achieved through a process of iteration.

Differentiation Strategy

Systems of records and processes focus on standardization. Using our NOW framework, we structure various differentiation techniques.

See PLUS methodology


It’s not just a happy working environment; it’s employees’ own space — where they are obsessed to deliver happiness to customers.

Happiests Building Blocks

Our unique h-a-p-p-i-e-s-t-s building blocks define the characteristics of our culture. These nine styles fit into integrated culture framework.

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We combine CX Strategy and Design Thinking

At Virtuos, we bring together domain expertise, design thinking, journey mapping, and utilize our Innovation On (formerly Innovation Open) lab to ideate and formulate solutions.

CX Strategy & Design

CX Strategy & Design

Innovation On

Innovation On (iO)

Business 4.0

Business 4.0

Virtuoso Team DNA

Virtuoso Team DNA

Thought Leadership