Giftcart.comisliveonaMagentoe-commerceplatformbuiltbyVirtuos.Dev
A state-of-the-art gifting experience and commerce platform for generations X, Y and Z — Magento 2 commerce, Google Cloud hosting, security and merchant accounts, all built by Virtuos, with a progressive web app for the 60% of visitors who arrive on mobile browsers.
Industry
Gifting e-commerce
Platform
Magento 2
Hosting
Google Cloud
Built by
Virtuos.Dev Engineering
Challenge & Solution
Where we started, where we shipped
Three months without a partner
For Giftcart, a startup, turning to its parent company to implement Magento was not the natural choice. Before it considered Virtuos, Giftcart had been scouting for partners to build a multi-brand site on Magento. Frustrated after more than three months, it relied on Virtuos' commerce and experience design DNA to craft a strategy that ran from developing the commerce platform on Magento to managing hosting and security and setting up merchant accounts. The e-gifting experiences company needed to start with Magento to reach its commerce goals.
Its list of requirements was exhaustive. Among them were a high-performance, intuitive, responsive and mobile-ready design, and a flexible platform that gave development teams more autonomy to make quick changes to the site when needed. Agility was crucial too: Giftcart's employees and outsourced developers were continually struggling to improve the site's speed, and most manual optimisation techniques hadn't made it any faster.
Giftcart's management wanted to create a differentiated story in the promising gifting-experiences industry. The functionality it needed would require significant changes to the chosen platform, Magento 2.0, which comes with robustness, scalability, an extensions marketplace and many out-of-the-box features.
A complete commerce platform, assembled
Virtuos built Giftcart's complete commerce platform by assembling technologies from more than a dozen critical players in the space. Hosted on Google Cloud, Giftcart.com serves thousands of customers worldwide, with several thousand products from hundreds of brands, suppliers and marketplace vendors. Virtuos' UX design team also custom-built templates for the Magento platform.
Virtuos built progressive web apps (PWA) rather than custom-built apps, which are highly restrictive in their design — Giftcart receives 60% of its traffic through native mobile browsers.
Virtuos' certified Magento 2.0+ developers work with extensive extensions to create user experiences that are intuitive and engaging. Its Magento practice is part of Virtuos.Dev Engineering.
Highlights
Built for mobile gifting
One platform, assembled from more than a dozen technologies, now carries several thousand products and serves thousands of customers worldwide — most of them on mobile.
Of traffic through native mobile browsers, served by a progressive web app
Critical technology players assembled into one platform
Brands, suppliers and marketplace vendors
Features
Gifting, reimagined on Magento
Giftwizard
A fun, interactive way to match customers with the best gift options for personality, gender and budget
Recipient Management
Unlike buy-sell marketplaces, gifting must deliver delight and surprise — and keep details such as the price anonymous
Vendor Management System
Marketplace commerce alongside in-house products, with ethnic, country- and state-specific products for every occasion from a multitude of vendors
Buyer Control Panel
Customers check loyalty points, shipment status, downloadable invoices, warranty cards and more
Personalisation Extension
Personalise a gift and see its look and feel before it ships — whether it suits the customer, or their friends. Gifts are crafted from assorted supplies, in-house designs and outsourced supplements
Customisation
Gift boxes, gift wraps, customised and premium boxes, packaging and more
Content Management System
A dynamically managed catalogue for thousands of marketplace vendors and their products
Inventory Extension
Barcode tracking of products in Giftcart's warehouse and in its vendors' warehouses
Social Channels
Every social channel, YouTube included, supported on the Magento platform
It wasn't a given that Giftcart would come to its parent company. After three months of looking for a Magento partner, it did — and we built the whole platform, from commerce to hosting, around the phone, because that is where most of its visitors arrive.
Venky Vijay Reddi
Founder & Chairman, Virtuos