CRM/CX Technologies and their functionality falls into five main categories: sales, marketing, customer service, field service, and e-commerce, as well as several cross-CRM applications.
Customers look for quick fixes to manage CX Continuum by searching for accelerators, integrations, apps, connectors, and other elements from a variety of sources. Rainbow presents CX CookBook on how to do it quickly.
Startups and SMB needs a fresh start for delivering CX on shoe-string budgets. FreshCX is a portfolio of few niche and cool CRM technologies handpicked from the most innovative companies.
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