Rainbow for Multi-Experience
Technologies for Multi-Experience (MX) based Customer Journeys. Cross-channel and Omnichannel approaches have been around for a long time, yet most organizations have not delivered on its promise of seamless and a unified customer experience. It’s time for brands to embrace MultiX for creating signature CX across digital touchpoints and interaction sets.Rainbow MX Technologies Stack
Rainbow for connected CX and EX
The cohesive and seamless connection between Employees and Customers. Employee experience (EX) can negatively influence operational performance and customer experience (CX) when employees are not personally invested in their jobs and organization. Rarely do we hear of omnichannel thinking being applied to help employees, other than funneling customer interactions to contact center employees.Rainbow CX by Project
CXNow Transformation involves dozens of CX Technologies for various disciplines of Experience Continuum. Typically these projects include reconfiguring customer processes, creating a single view of the customer or developing CXM strategy with a view of creating "Multi-Experience Organization". From our experience and Gartner’s research, we offer seven types of CX Projects that are prevalent.-
1-4
Types -
5-7
Types
1Listen, Think, Do
- Collect Feedback
- Multichannel collection
- Real-time alerts and actions
- -
- Analyze Opinion
- Value analysis
- Market research
- Segmentation Propensity modeling
- Start a Conversation
- Expectations setting
- Capturing intent
- Manage dialogue
2From Out to In
- Find Moments of Truth
- Process modeling
- Identify the weakest link
- Automate and escalate
- Redesign Processes
- Quality controls
- Trading efficiency and experience
- Segmentation Propensity modeling
- Adapt in Real Time
- Real-time rerouting
- Analytical-driven process decisions
- -
3Act as One
- Achieve Consistent Experiences
- Single view of customer
- Recognition
- -
- Share Answers
- Knowledge management
- Skills inventory
- Better search
- Multichannel Availability
- Multichannel integration
- Device-independent interaction
- -
4Open Up
- More Accessible
- Self-service
- Track for customer
- Add channels
- Demonstrate Trust
- Honor privacy
- Share data
- Use only what you need
- Encourage Participation
- Review and comparison
- Communities
- Social networks
5Get Personal
- Personalize Products
- Configure to order
- Mass customization
- New product development
- Customize Offers
- Bundling product/service
- Personal pricing
- -
- Stripped-Down Simplification
- One size fits all
- Standardization and scale
- -
6Alter Attitudes
- Empower Employees
- Education and training
- Cultural values
- Ownership of the experience
- Recruit Differently
- Profiling the personalities
- Balance teams
- Recruit to brand
- Make Clear the Responsibility
- Governance and policing
- Responsibility
- Compensation and contracts
7Design Better
- Have a Strategy
- Executive enlightening
- Ideal and real experiences
- Program and project plans
- Brand Execution
- Values and promise
- Reputation
- Communication
- Design the Experience
- Benchmark usability and empathy
- Digital design cool
- -
Source: Gartner
Rainbow CX Technologies Stack
Rainbow CX is all about delivering exemplary multi-experience by working on the vision of Organization 360 and Customer 360 with the help of technologies such as accelerators, tools, and extensions; frameworks; and industry leading integrations from our Relationware domain practice.
CRM and CX Portfolio
CRM/CX Technologies and their functionality falls into five main categories: sales, marketing, customer service, field service, and e-commerce, as well as several cross-CRM applications.

CX Cookbook by Rainbow
Customers look for quick fixes to manage CX Continuum by searching for accelerators, integrations, apps, connectors, and other elements from a variety of sources. Rainbow presents CX CookBook on how to do it quickly.

Digital Process Automation
Ensure executive alignment with how process automation supports a common strategic vision of an organization. Vivacis portfolio includes RPA, CLM, CPQ, Quote-to-Cash, DPA, and ERP Stack.

Rainbow FreshCX
Startups and SMB needs a fresh start for delivering CX on shoe-string budgets. FreshCX is a portfolio of few niche and cool CRM technologies handpicked from the most innovative companies.
RAINBOW DELIVERS DIFFERENTIATED CX STRATEGY
Rainbow CX is a collection of smart technologies for CX Continuum. Chief Product Officers and Other C-Suite love what we are doing to aggrandize and enrich your CX. Contact UsEnquiry Form
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