Gurugram, 18 January 2023 — On its 15th anniversary, Virtuos announces NOVV, “The New We” digital transformation services for select industries, drawing on its domain expertise in CRM, Customer Experience, Employee Experience and other experience-centric technologies.
What NOVV Means
In NOV + V, “NOV” is a Latin root meaning “new”. It is the origin of many English words, including novel, supernova and renovate. The root is easy to recall through the word novel: a novel experience is one that has never happened before and is “new” to you.
“V”, the 22nd letter and 17th consonant of the modern English alphabet, stands for “WE”.
A New Advisory and Consulting Practice
NOVV is Virtuos' business advisory and consulting practice. It opens new avenues for customers to launch the “Experience New” paradigm shift, growing from where they left off before the pandemic and embarking on new growth with collective wisdom and cutting-edge digitalization services.
NOVV is one of the key business units in the Virtuos VAVES group, offering holistic “NewWe” digital transformation services alongside its well-established CXNow Customer Experience transformation services.
NOVV brings all Virtuos business units together as one cohesive, fluid change-management agent for companies, especially those at the nascent stages of their business journeys.
Virtuos NOVV will officially launch in the first week of April 2023 in India, followed by the USA and other geographies.


