Gurgaon, 25 September 2019 — Virtuos, the CX and digital transformation consultancy, is embarking on significant growth with Business 4.0: a strategy powered by the confluence of Industrialization 4.0, Globalization 4.0, Digitalization 4.0 and Society 5.0.
Industrialization 4.0
The Fourth Industrial Revolution represents tremendous change in how we live, work and relate to one another. Industrialization 4.0 is about more than a technology-led transformation: it is a paradigm shift that engages everyone — leaders, management experts, policymakers and influential figures from many nations — to create better human ecosystems. The Virtuos vision was founded on the principles of Industry 4.0.
“Rid the world of bad experiences by creating Trusted Digital & Human Ecosystems for a better today and tomorrow.”
Industry 4.0 harnesses digital, Artificial Intelligence (AI), automation and other human-centered technologies to give as many people as possible the opportunity and ability to make a positive impact on their families, organizations and communities, contributing to a new Society 5.0. The renewed Virtuos mission supports the Business 4.0 transformation strategy.
“Create Virtuoso talent that generates more creativity, more energy and the very best performance to help leading brands deliver superior customer and employee experience; transform organizations worldwide with digital technologies and services; and impact the society positively conforming to the sustainable development goals of UNDP.”
Globalization 4.0
Inspired by the World Economic Forum, Globalization 4.0 is part of the Business 4.0 transformation strategy. We need to understand and recognize that we are living in a new economy — the Virtuoso Economy — where only experts and talented people thrive and drive the creation of new standards of breakthrough technology. In Virtuos' view, organizations must differentiate themselves by creating a new breed of talent from global markets, using new models of “WeWorking”.
As the World Economic Forum puts it:
“As we develop a new approach to the new economy, we must remember that we are not playing a zero-sum game. This is not a matter of free trade or protectionism, technology or jobs, immigration or protecting citizens, and growth or equality. Those are all false dichotomies, which we can avoid by developing policies that favor “and” over “or,” allowing all sets of interests to be pursued in parallel.”

Digitalization 4.0
Digitalization 4.0 embodies the basic principles of the Experience Economy (which Virtuos calls Xonomy), creating a new world of opportunity for everyone on the foundation of experience. Virtuos' game-changing framework supports the principles of the Business 4.0 transformation strategy: IQ + EQ = XQ, where IQ is Intelligence Quotient, EQ is Emotional Quotient and XQ is Experience Quotient.
Virtuos has created a new Employee Experience framework that redesigns the job profile from the ground up. Digitalization 4.0 begins by embedding digital dexterity standards within the organization itself before transforming the organizations it serves. It rests on four founding principles:
- Connected consumers, customized experiences
- Empowered employees
- Optimized production and operational excellence
- Transformed products
Virtuos' industry-leading CX practice, Employee Experience (EX) practice, Operational Excellence (OX) and Digital Experience (DX) portfolio are the drivers of Digitalization 4.0.
For Every Company
The Business 4.0 transformation strategy is for every company, whatever its size, growth or geography. It is delivered by Virtuoso teams — an assembly of stars from around the world, with significant experience in transforming business models through new technologies and services.


