Jim Corbett, 18 January 2025 — Virtuos celebrated its 17th anniversary—Virtuosary 2025—at OSummit, bringing together employees, leadership and colleagues participating virtually for a memorable celebration of togetherness, growth and team spirit.
Held amid the natural beauty of Jim Corbett, the gathering marked the evolution of the company's earlier Velocity99 initiative into OSummit, its annual celebration of organizational origins, employee achievements and shared ambitions.
The event recognized exceptional Virtuosos for their talent, dedication and contributions, with additional employee recognitions planned for the following week.
Building on the transformation introduced during Virtuosary 2024, the company outlined 17 strategic initiatives designed to accelerate global growth, strengthen its enterprise technology businesses and expand into emerging markets through artificial intelligence, digital innovation and venture creation.
The celebration also reinforced Virtuos' ambition to pursue 10× global growth, supported by its philosophy of Tomorrowing®—where imagination, innovation and ideation translate into execution as strategy.
OSummit 2025: Celebrating Togetherness, Growth, and Team Spirit
OSummit represents a renewed identity for Virtuos' annual anniversary gathering, traditionally celebrated on 18 January.
More than a corporate outing, OSummit is an occasion for recognizing achievements, strengthening relationships, encouraging learning and bringing Virtuosos together around a shared purpose.
From the picturesque mountains of Shimla to the forests of Jim Corbett, the annual gathering reflects the organization's commitment to collaboration, celebration and cultural unity.
The 2025 theme, “Celebrating Togetherness, Growth, and Team Spirit,” emphasized the importance of people in building a successful and sustainable organization.
From Transformation to Acceleration
In 2024, Virtuos initiated a significant restructuring, establishing two complementary business directions.
Virtuos Digital (VDC)
Positioned as the enterprise technology consulting business, focused on Customer Experience, Employee Experience, digital transformation and AI-enabled services.
Virtuos
Positioned as the innovation and venture-building organization, focused on incubation, investment, proprietary intellectual property and new businesses within the Experience Economy.
This transformation created the foundation for a more diversified growth strategy.
At OSummit 2025, the company announced plans to accelerate 16 existing initiatives while introducing a 17th—Xonomy Ventures—to expand its portfolio of digital businesses.
Tomorrowing®: Execution as Strategy
Virtuos introduced Tomorrowing® as a defining philosophy for its next phase.
Tomorrowing reflects the belief that organizations must actively create the future rather than simply anticipate it.
It connects strategic thinking, ideation, innovation and disciplined execution.
Tomorrowing® means converting ideas into initiatives, initiatives into businesses, and ambitions into measurable achievements.
The philosophy will guide Virtuos' approach to consulting, technology development, entrepreneurship and organizational growth.
Four Core Values: Virtuosity, Veracity, Velocity and Vivacity
Virtuos also strengthened its cultural identity by introducing Vivacity as its fourth core value. The four values represent:
Virtuosity
Mastery, creativity and professional excellence.
Veracity
Integrity, truthfulness and trust.
Velocity
Agility, responsiveness and disciplined execution.
Vivacity
Enthusiasm, energy and purposeful engagement.
Together, these principles reinforce Virtuos' commitment to developing exceptional people and building an energetic, performance-driven organization.
Seventeen Strategic Initiatives for 2025
Virtuos presented a comprehensive roadmap spanning talent, technology, consulting, digital products and venture creation.
Virtuoso Culture and PeopleXM
Strengthening an employee-first culture through PeopleXM leadership, employee well-being, professional development and recognition. Virtuos is also evaluating an Employee Wealth program to encourage long-term participation in enterprise value creation.
Experience Business (XB)
Creating a unified Experience Business framework connecting Customer Experience (CX), Employee Experience (EX) and Everything Experience (XX) to deliver integrated business transformation and improved organizational outcomes.
Distinct Identities for Virtuos and VDC
Positioning Virtuos Digital as a specialized enterprise consulting and AI-enabled services business, while Virtuos develops a portfolio of innovative ventures, subsidiaries and digital brands.
Global Expansion Through Virtuos Inc.
Establishing Virtuos Inc. with a United States headquarters, leveraging the company's USPTO-registered trademark and expanding its international business innovation and consulting ambitions.
Elite Virtuoso Teams
Developing specialized teams across 16 key departments, from Executive Leadership to Xonomy Businesses, with stronger accountability, advanced skills and execution capabilities.
Consultare Transformation
Revitalizing the Consultare consulting practice through improved processes, tools and service delivery standards, with Experience Quotient (XQ) as an important measure of customer outcomes.
CXDesk
Developing CXDesk as a flagship customer success and managed CX services offering, supported by structured workflows and enterprise work management technologies such as Smartsheet.
CXNow
Introducing CXNow to help organizations improve customer health through CX audits, customer journey mapping, Experience assessments and the unification of customer interactions.
Virtuos Brand (VBrand)
Expanding VBrand through Brandcart's portfolio of more than 1,400 brands, supported by Shopify and complementary initiatives including Logonama and Ownmark.
AI Ambition and Cohering
Accelerating enterprise AI innovation through AI Ambition and Cohering, an accelerator designed to support the development of composable AI applications using large language models and complementary technologies.
Aury AI Agents
Advancing Aury from an AI chatbot initiative into a scalable agent business, building on use cases developed for Giftcart and other digital platforms.
Vivacis for Growing Enterprises
Repositioning Vivacis to serve small and mid-sized businesses through stronger relationships with Asana, Smartsheet, Creatio and Agiloft, alongside new international partnerships.
VDC Enterprise Growth
Strengthening Virtuos Digital's capabilities across Microsoft, Oracle, Salesforce and ServiceNow (MOSS) through specialized teams, technology marketplace applications and international market development.
Sweven Expansion
Preparing to establish Sweven Inc. in San Francisco to develop a focused Salesforce-centric products and services business with international growth ambitions.
VSYS Division
Launching VSYS as a third division, bringing together initiatives such as Expedience, Talentare and SkillNow to address talent services, advanced learning and workforce development.
Dreamfox Marketing Accelerator
Introducing Dreamfox to strengthen digital marketing, demand generation and brand development for Virtuos Inc., Nexorama and emerging Xonomy businesses.
Xonomy Ventures
Establishing Xonomy Ventures to incubate and develop innovative businesses, including Zorr.com (digital commerce and e-commerce), Cloudle (B2B exchange and business commerce), Xircom (AI-powered office automation) and Saathi.ai (intelligent bots and AI-driven digital interactions).
Additional concepts involving digital platforms and advanced dating applications are also under exploration. These ventures represent opportunities at different stages of planning and development.
Building a Global, AI-Enabled Business
The 17 initiatives collectively support Virtuos' ambition to achieve 10× global growth through a combination of consulting excellence, artificial intelligence, proprietary products and new business creation.
Virtuos Digital will strengthen enterprise technology relationships and expand its consulting capabilities.
Virtuos will focus on innovation, incubation, investment and the creation of differentiated digital businesses.
The company is also adopting global business practices, investing in advanced talent development and strengthening its organizational structure to support international expansion.
The growth ambition represents a forward-looking strategic objective, supported by a commitment to measurable execution.
Together Toward Tomorrowing®
The 17th Virtuosary celebrated much more than a corporate milestone.
It recognized the people who have contributed to Virtuos' journey since 2008, reinforced its renewed values and established a strategic direction for the future.
With OSummit providing a platform for togetherness, Tomorrowing® guiding execution and 17 transformative initiatives defining its priorities, Virtuos enters its 18th year with renewed ambition.
- Togetherness creates strength.
- Growth creates opportunity.
- Team spirit creates momentum.
Together Toward
Tomorrowing®
