CXPrism Design Thinking is customer-centric digital innovation methodology that constantly challenges the status quo in pursuit of thinking creatively, promoting early idea generation and prototyping — that’s mostly collaborative, playful and iterative.
CXPrism Design Thinking is built on three core foundations when it comes to delivering breakthrough customer experiences.
Most organizations do not truly understand their customers or prospects. And many organizations do not invest in CX innovations to digitally design "what their customers want". In fact, people don't know what they want until you show it to them. Even you need Design Thinking to build commitment to a new idea.
Organizations have lots of data but are usually naïve about how customers feel, what they value and what they want at any point in time.
Descriptive: Demographic, life stage, location
Relationship: Interactions, transactions, operational
Social: Family, friends, corporate
Satisfaction: Underlying, immediate
Attitudes: Values, decision process
Needs and wants: Strategic, temporary, real-time
Design Thinking enables the discovery of disruptive Pathways during business moments. Understanding various customer journeys, and digital business moments is very critical and important in the digital age. Identifying these transient business moments and linking to CX Strategy and Design is complex, and it requires C-Level engagement.
Organizations are heavily involved in execution spending less than 10% on business modeling. There’s insufficient focus on design, planning, and collaboration.
Illustrated image shows how CXPrism Design Thinking becomes a catalyst for the discovery of shining business moments.
CXPrism Design Thinking facilitates engagement from stakeholders on combinatorial strategies — through ideation.
Stakeholder engagement starts with empathy and goals refinement. Alignment is a primary benefit of prototyping and testing.
Disruptive strategies stem from innovation which often centers on Customer Experience (CX). Positioning provides a proven method for framing intent, including disruption and CX innovation.
Statement of Need or Opportunity
Statement of Experience Expectations
Statement of key benefits compelling reasons to buy
Primary Competitive Alternative
Statement of Primary Differentiation
Create Customer Empathy Maps to uncover opportunities for disruption or innovation.
Identify key business moments for innovation and disruption with differentiation strategy.
Work with Virtuos consultants to identify strategic moves and combine it with Indicial Maturity.
Let’s connect over CX Primer and work with your cross functional teams on the first pilot.