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Broadcast Audience Research Council

About BARC

BARC (Broadcast Audience Research Council) India is an industry body set up to design, commission, supervise, and own an accurate, reliable, and timely television audience measurement system for India. BARC Guided by the recommendations of the TRAI (Telecom Regulatory Authority of India) and MIB (Ministry of Information and Broadcasting) notifications of January 2014, BARC India brings together the three key stakeholders in television audience measurement - broadcasters, advertisers, and advertising and media agencies, via their apex bodies.

BARC India seeks to establish a robust, transparent, and accountable governance framework for providing the data points required to plan media spends more effectively.


GPS Integration

To achieve efficient scheduling of Technicians and to estimate travel times

Technician Travel Time

Logics used for routing service requests to help minimize the Technician travel time that is required by a schedule

Operational Costs

Supported by job routing mechanisms, task auto-scheduling, capturing technician location, availability, skills-sets, mobile devices, and near real-time analytics

Modules Used

  • Field Workforce Management
  • Integration with
  • Task Smart-Scheduling, Field Service
  • ClickMobile for field technicians
  • GPS Integration
  • Assets Management
  • Inventory management
  • Analytics

Challenges faced by the Company

Optimum use of man power
Optimizing job scheduling and dispatching operations
Maintaining SLAs in field service
Cumbersome to manage processes and tasks
Maintaining Relationship Manager’s data and their working calendar
Reporting of operational KPIs for field management

Virtuos Approach

By introducing a state of the art work force management system, Virtuos worked on BARC India’s aim to manage its field forces to make optimum use of manpower and other resources (such as vehicles). The solutions are implemented for optimizing work order assignment and scheduling based on agent skill sets, current work load, scheduled timeframe, agent’s current location (Lat-Long) and defined SLAs. The implemented solution has also streamlined administrative tasks such as timesheets, schedules and reminders for improved efficiency and staff satisfaction. The centralized scheduling and dispatching operations helped BARC in ensuring consistent scheduling policies throughout the organization.

ClickMobile solution enables the field force to have the critical information they need at their fingertips, increasing their efficiency and productivity.

BARC India Image Source: BARC India

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